The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action, and now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam.
The mandate won after a multi-agency pitch, will be managed from BBDO Mumbai and includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution
The new campaign aims to enforce the idea that everyone, including the differently-abled, has a right to feel the joy of parenthood.
The movement was introduced on the PUMA TRAC app – which acts like your personal trainer who has customized workouts for you, and knows exactly what you need and how to motivate you.
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He will be responsible for leading marketing activities, alliances and ancillary revenues across all Yatra.com business-lines and group entities and will manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty.
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With its emojis, Mumbai Indians aims to become the conversation itself, than being just a part of it. In every game. Their campaign theme for the season is Game On. Emotions On.
The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality.
India’s newest publisher adopts video strategy to deliver high value digital journalism to 15 million visitors
As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Gozoop will be working with KKR to ensure that the brand engages their audience with unique social media activations, campaigns and real-time fan engagement during matches.
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Gatorade has been enabling Neeraj’s performance since he came on board as brand ambassador last year, enabling the athlete to extensively understand and work on his hydration, training and meet his match-day nutritional needs to power him through the Commonwealth Games 2018
Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty has been promoted to head strategy for Dentsu Impact in the city
WPP’s investigation into Sir Martin Sorrell has concluded but details and outcome of the probe will not be made public
Ron Crasto, Vice President, Business Development in South Asia, sealed the deal with ANC Productions
The radio station will be hosting a series of activities and campaigns running across various platforms that will include on-ground activities and on-air initiatives
Kaif will also be the face of Tropicana Essentials IRON, a range of functional juice blends designed to address nutritional gaps in urban consumers’ diet
The site will be managed out of Kolkata and will feature writers from across the world
Majumder wrote in his social media post that he would be setting up something new with a well-known media house
Quarta comes with rich experience. He was appointed the non-executive director and chairman-designate at WPP plc in 2015.
Sorrell borrowed £250,000 from the bank against his Saatchi shares in 1985 to kick-start his entrepreneurial venture
The 73-year-old founder of WPP is in midst of an unspecified investigation about “personal misconduct and misuse of company assets, which he denies
This is part of a five-day IPL ad series starting today, which will take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it
Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers
This has been stated by the Ministry of Information & Broadcasting while responding to a question in the Lok Sabha
Apart from Santoor, Lodestar UM will now also handle Chandrika and Enchanteur range
Communication agencies need to invest in big data and analytics, as the ability to navigate consumer habits individually will completely change the game
The first season, which featured speakers delivering inspiring and informative talks in TED’s signature style of 18 minutes or less, drew an astounding 96 million viewers.