Pregakem launches its latest digital campaign - #ParenthoodforAll
The new campaign aims to enforce the idea that everyone, including the differently-abled, has a right to feel the joy of parenthood.
Pregakem, a pregnancy detection kit brand primarily focuses on Khush Khabri that one gets on discovering expectant parenthood. Their prime focus is that pregnancy is a two-way street and both the partners should be in it together.
The campaign featuring a hearing and speech impaired couple, focuses on the happiness that one gets on discovering that they are expecting a baby. They then experience apprehension and worry that their child may also be speech and hearing impaired as they are, but the couple then decide to take an oath to accept whatever the situation may be, because their love for their child will not change.
The film brings home the message that words are not needed to express the happiness that touches the heart.
The campaign featuring a hearing and speech impaired couple, focuses on the happiness that one gets on discovering that they are expecting a baby. They then experience apprehension and worry that their child may also be speech and hearing impaired as they are, but the couple then decide to take an oath to accept whatever the situation may be, because their love for their child will not change.
The film brings home the message that words are not needed to express the happiness that touches the heart.
