BBC Reel will produce its own new bespoke, high-quality content with the mission to encourage audiences to look beyond their world
The 360 degree campaign featuring Parineeti Chopra will go live across TV and digital media
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The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan
Conceptualised by McCann Mumbai, the campaign aims to build awareness about the link between belly-fat and the risk of heart disease
While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT
The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.
Samsonite took the initiative to launch a campaign focusing on reviving the tourism in Kerala with an impactful video capturing the essence of every individual involved in the tourist sector
Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign
Kuldeep Chaudhary on how they are helping brands enhance their marketing and advertising strategies
Foodpanda is going all out to expand its user base with its campaign called The Crave Party
The Big Bang Awards for Excellence in Communication and Media were given away during a function held at The Ritz Carlton, Bangaluru on September 28
Guest Column: Ramakant Khandelwal, Chief Marketing Officer, PAYBACK India explains how to keep the digital savvy customer engaged while telling your brand story
Lav Saksena will serve as the secretary general, while Shailesh Gupta of Mid Day will be the deputy president and L. Adimoolam of ‘Health and The Antiseptic’ the vice-president