Starting from 1st December, the network's channels have taken up four causes with the intent of spreading awareness, sensitizing, supporting and bringing change in the society through television
CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers
While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts
Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave
CEO, Hero Cycles gave the leader address at e4m Conclave South where he emphasised on elements that were needed to engage with the distracted consumer specifically in the auto space
India is expected to be the third largest growth contributor after China and the US to the global ad market driven by 7% real consumer spending growth.
Sr. Creative Director, Havas Life Sorento, opens up on the evolving healthcare space, his experience while judging Lions 2018 and whether more pharma players are investing in OTC advertising