MTV Roadies Real Heroes new season begins February 10
The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India
Date-wise News
Siddhartha Mukherjee joins Adfactors as senior VP - Research and Planning: Sources
Prior to this, Mukherjee was with TAM Media Research
Driving internal growth, not eyeing acquisitions in India: WPP CEO Mark Read
Piyush Pandey will bring a great sense of creative energy to Ogilvy and CVL Srinivas has a valuable role to play in making WPP collectively successful in India, says Read
Media experts wary of DD Free Dish e-auction
Hiked reserve prices have made it difficult for lot of players to even participate in the auction, say industry players
Twitter on Indian customers, protection & enhancing the national conversation
Owing to the upcoming election season, Twitter in a blog post clarifies that their product and policies are never developed nor evolved on the basis of political ideology
Meet Ashish Mishra, a poet who wants to make his own jungle
ChillOut: Mishra, MD, Interbrand India shares his weekend’s routine, love for poetry and wish list for this year
Supari Studios conceptualises Vh1 Supersonic's campaign - #BeThereBeFree
The film uses a spoken word piece, complemented by match-cuts & music, to weave a narrative targeting the festival’s tagline and collective ethos - ‘Be There Be Free’
Recap: The Week That Was
A round-up of all big stories that made headlines this week
SRMB Steel launches its new TVC with brand ambassador MS Dhoni
In the campaign ‘Ghar Se Ho Jeet Ki Shuruwat’, cricketer Dhoni explains how team work is important in every aspect of life and how it keeps people together
PNB MetLife ropes in PV Sindhu for new campaign #ShedTheWait
Campaign asks people to stop letting future responsibilities become a burden now
This Valentine’s Day celebrate Shades of love with Zivame
Launches Valentine’s Day special collection of lingerie, sleepwear, and activewear