The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance
The apex court has reportedly asked Centre to create and apprise it of the mechanism
Highlights of exchange4media PR and Corporate Communications Events 2019 were aired on 15th November, 2020, at 2 PM
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global pandemic
The feature empowers biz digitally; helps them tap potential customers
The feature uses artificial intelligence to convert text articles into speech, ‘reading’ them aloud with a synthetic voice
NEWJ Gujarati is the eighth language regional channel of the tech media company
This is part of the campaign to promote money transfers from bank a/c
As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 Indian cricket teams
VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry
The investment aims to build an exclusive Marathi OTT platform
The LPL is scheduled to kick-off from 26th November till December 16, 2020
Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network
Fuse in APAC will build on the Fuse network in the UK and across EMEA; the service will be led by Jonathan Drakes
The campaign has been conceptualized and executed by Tonic Worldwide
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign
Verma joined Zomato a year back
The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them
In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26%
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India & expanding to Tier markets
Vaishali Sharma, Head - Marketing & Communications, Sony SAB, talks about the ‘Sapno Ka Koi Gender Nahi Hota' campaign for their upcoming show ‘Kaatelal & Sons’
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment