India Ahead announces three digital shows
Ropes in Advaita Kala, Saba Naqvi and Maneesh Chibber for the shows
Date-wise News
IPAB upholds rights of musicians to collect royalties from FM radio stations
The judgment also establishes separate royalty rates payable by radio broadcasting stations across India through 2021 in respect of sound recordings as well as literary works and musical works
Partho Dasgupta’s bail application rejected
The former BARC CEO has been arrested in connection with the TRP scam
BYJU’S names Dhimant Vyas as Chief Creative Director
Prior to joining BYJU’S, Dhimant was leading Art Direction at Zynga games India
Amazon Prime Video unveils trailer of Amazon Original Series - Tandav
Tandav marks the digital debut of Dimple Kapadia and presents actors Saif Ali Khan, Zeeshan Ayyub & Sunil Grover in never-before-seen avatars
OPPO launches community platform to connect with tech enthusiasts
The interactive platform will allow users to collaborate, share and learn together keeping informed on the latest updates on all products and services
PhonePe doubles FY20 rev due to uptick in MF, insurance offerings & earnings in ad dollars
The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19
Blue Lotus Communications bags PR mandate for Lodha Ventures
Abhinandan Lodha, CEO, Lodha Ventures, said, we feel the time was right for embarking on a planned communication campaign for the company
Sourav Ganguly’s angioplasty makes Twitter revisit his Fortune Oil ad
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste
Filter Coffee Co. wins digital and social media mandate for Charmacy India
Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence
Fintech's PagarBook partners with integrated marketing consultancy, One Source
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us
InMobi to explore public listing for its adtech business: Report
According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic, thanks to increased screen time, mobile activity and app downloads
ZEE5 Global releases trailer of its second Bangladeshi Original ‘WTFry’
The 50-minute short film is being launched in 190+ countries across the globe
Naga appoints @TIF as its brand strategy consultant
As part of the mandate, the agency will develop a competitive and brand marketing strategy for Naga foods while optimising their media spends
Nikhil Mathur joins India TV as Head of Marketing
Mathur comes with 15 years of extensive experience in marketing, brand and events in the media industry
Paytm reaffirms loyalty to Indians in new campaign
The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021
Dentsu elevates Prerna Mehrotra as CEO of Media for APAC
Mehrotra will continue to fulfil her duties as MD, Media Group, Singapore
Archit Chenoy appointed as CEO of RepIndia
Chenoy takes over the reins from Ayesha Chenoy who founded the company in 2013
Nikhil Dey joins Adfactors PR as Executive Director
Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market
Digital channels of Prasar Bharati register 100% growth in 2020
Pakistan accounts for the second-highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind
Raghav Bahl resigns as Managing Director of The Quint
Bahl will continue to act as Non-Executive Promoter Director on the Board of the company
Airtel Payments Bank, Piccadily Agro, WhiteHat Jr top new GEC advertisers of 2020: TAM
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
Challenges CMOs will have to face in 2021
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic
TRP Scam: Will BARC’s credibility take a hit?
Not really, feel experts who say the industry continues to rely on the data provided by BARC
Curating content became the most important learning curve for broadcasters
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was to become resilient
2020: The year OTT went mainstream
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year
Ikea's marketing expenses are always optimised and not extravagant: Amitabh Pande
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices