Mobile marketing tech firm InMobi Group is reportedly planning to take the IPO route for its core adtech business, say media report.
According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic, thanks to increased screen time, mobile activity and app downloads. This has led to more conversions and increased ad spends on mobile ad platforms.
CEO and founder Naveen Tewari told a publication that the company is considering going public after the adtech industry experienced a bullish year in 2020.