Replying to a Zero Hour mention in Rajya Sabha, Javadekar said a lot of suggestions and complaints on the regulation of OTTs have been received
The ad campaigns have been launched on the social media platforms YouTube and Facebook
The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'
Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences
The native advertising format that this collaboration brings will help advertisers seamlessly reach audiences without disrupting user experience
Election se Selection is an online contest for IPL fans that allows them to have a say in the form of a vote about the VIVO IPL Auction
Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives
The funding has been raised through Hornbill Capital Advisers LLP
Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art
Prior to Vedantu, Mohit was part of e-commerce giant Flipkart and Sterlite Technologies
India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019
Agreement benefits Universal Music Group labels’ recording artists and Universal Music Publishing Group’s songwriters
Ahead of Safer Internet Day, the Guide captures all the newer safety features for parents
The OTT platform will only offer short-format content, ranging from 15-90 minutes
Maxwell will play a critical role in guiding the company as it expands its engagements in the global PR and communications SaaS space
In September 2020, the MIB had rejected the previous self-regulatory model proposed by 15 OTT platforms
Bhandari was the channel's Consulting Editor
Cure.fit is also planning to help offline gyms upgrade their technology, operating procedures and aid them in increasing their visibility for better utilisation
Total expenses jumped to Rs 950.72 crore compared to Rs 733.55 crore in FY19
Unlu plans to utilise the funding to build technological base, support product development and fuel market expansion
The business will be managed out of the agency's Gurugram office
Singh will be responsible for expanding the Motion Graphics, 3D, AR/VR, and all the production and post-production capabilities
The paper offers a glimpse into the current native advertising landscape by mapping current technical standardization efforts, identifying gaps, and recognizing the industry’s roadmap
The show will feature real and 'reel' life couples from Tamil TV industry
To kickstart this association, Wondrlab partnered with Panasonic Life Solutions India for benchmark retail design and build
The company has roped in top health experts and developed a wellness app for the employees
Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities
The honours will be handed over in four categories-- Content Awards, Brand Integration & Marketing Awards, Special Awards, and Popular Awards
From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021
How HMD collaborated with Paytm Ads, during the launch of its mid-segment phone Nokia 5.3, to target and drive relevant audience to the brand’s website and achieve the desired click-through rate
The company revenue from advertising publicity dropped by 24% to Rs 117 crores as compared to Rs 154 crores in the previous year
Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021
Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers