Date-wise News
Replying to a Zero Hour mention in Rajya Sabha, Javadekar said a lot of suggestions and complaints on the regulation of OTTs have been received
exchange4media Staff Feb 9, 2021 5:35 PM
The ad campaigns have been launched on the social media platforms YouTube and Facebook
exchange4media Staff Feb 9, 2021 5:21 PM
The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'
exchange4media Staff Feb 9, 2021 4:56 PM
Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences
exchange4media Staff Feb 9, 2021 4:43 PM
The native advertising format that this collaboration brings will help advertisers seamlessly reach audiences without disrupting user experience
exchange4media Staff Feb 9, 2021 4:38 PM
Election se Selection is an online contest for IPL fans that allows them to have a say in the form of a vote about the VIVO IPL Auction
exchange4media Staff Feb 9, 2021 4:08 PM
Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives
exchange4media Staff Feb 9, 2021 4:06 PM
The funding has been raised through Hornbill Capital Advisers LLP
exchange4media Staff Feb 9, 2021 3:55 PM
Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art
Aman Gupta Feb 9, 2021 3:49 PM
Prior to Vedantu, Mohit was part of e-commerce giant Flipkart and Sterlite Technologies
exchange4media Staff Feb 9, 2021 3:48 PM
India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019
exchange4media Staff Feb 9, 2021 3:46 PM
Agreement benefits Universal Music Group labels’ recording artists and Universal Music Publishing Group’s songwriters
exchange4media Staff Feb 9, 2021 3:12 PM
Ahead of Safer Internet Day, the Guide captures all the newer safety features for parents
exchange4media Staff Feb 9, 2021 2:58 PM
The OTT platform will only offer short-format content, ranging from 15-90 minutes
exchange4media Staff Feb 9, 2021 2:54 PM
Maxwell will play a critical role in guiding the company as it expands its engagements in the global PR and communications SaaS space
exchange4media Staff Feb 9, 2021 2:51 PM
In September 2020, the MIB had rejected the previous self-regulatory model proposed by 15 OTT platforms
exchange4media Staff Feb 9, 2021 2:00 PM
Cure.fit is also planning to help offline gyms upgrade their technology, operating procedures and aid them in increasing their visibility for better utilisation
exchange4media Staff Feb 9, 2021 1:10 PM
Total expenses jumped to Rs 950.72 crore compared to Rs 733.55 crore in FY19
exchange4media Staff Feb 9, 2021 12:56 PM
Unlu plans to utilise the funding to build technological base, support product development and fuel market expansion
exchange4media Staff Feb 9, 2021 12:50 PM
The business will be managed out of the agency's Gurugram office
exchange4media Staff Feb 9, 2021 12:41 PM
Singh will be responsible for expanding the Motion Graphics, 3D, AR/VR, and all the production and post-production capabilities
exchange4media Staff Feb 9, 2021 12:18 PM
The paper offers a glimpse into the current native advertising landscape by mapping current technical standardization efforts, identifying gaps, and recognizing the industry’s roadmap
exchange4media Staff Feb 9, 2021 11:19 AM
The show will feature real and 'reel' life couples from Tamil TV industry
exchange4media Staff Feb 9, 2021 11:06 AM
To kickstart this association, Wondrlab partnered with Panasonic Life Solutions India for benchmark retail design and build
exchange4media Staff Feb 9, 2021 10:24 AM
The company has roped in top health experts and developed a wellness app for the employees
exchange4media Staff Feb 9, 2021 9:37 AM
Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities
Javed Farooqui Feb 9, 2021 9:07 AM
The honours will be handed over in four categories-- Content Awards, Brand Integration & Marketing Awards, Special Awards, and Popular Awards
exchange4media Staff Feb 9, 2021 9:06 AM
From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021
exchange4media Staff Feb 9, 2021 9:03 AM
How HMD collaborated with Paytm Ads, during the launch of its mid-segment phone Nokia 5.3, to target and drive relevant audience to the brand’s website and achieve the desired click-through rate
exchange4media Staff Feb 9, 2021 9:01 AM
The company revenue from advertising publicity dropped by 24% to Rs 117 crores as compared to Rs 154 crores in the previous year
Sonam Saini Feb 9, 2021 8:50 AM
Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021
Atul Ahluwalia Feb 9, 2021 8:46 AM
Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
exchange4media Staff Feb 9, 2021 8:37 AM
Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers
Tasmayee Laha Roy Feb 9, 2021 8:24 AM
