With this MoU, Adfactors PR and IBA will create a synergy among different stakeholders to mainstream conversations around Blockchain, DLT, and Cryptocurrency
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
Lin will guide the development of dentsu Sustainable Business Solutions (dSBS), with sustainable client solutions provided across dentsu Japan network & dentsu International
Dhir will lead strategic brand management, digital marketing, corporate communications & PR for Max India along with her current portfolio of heading Marketing & Communications at Antara Senior Living
The regulator has reportedly asked Google to come up with proposals within the next two months on how it would compensate news agencies and other publishers for the use of their news
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
The TV broadcasting industry is worried that the Bombay HC ruling gives unbridled powers to TRAI in the name of imposing reasonable restrictions in public interest