Arvind Sharma was conferred with the 'AAAI Lifetime Achievement Award' for his outstanding contribution to the advertising industry across both the art and science of advertising
The partnership will allow the ad tech company to extend its existing and growing 14,000 advertiser base to other supply types such as display advertising inventory, social networks and others
In an internal email to employees, the ZEEL MD & CEO said the combined company is expected to drive immense synergies and will redefine entertainment across genres, screens, and languages
With over 18 years of experience in Tech and reputation Comms, Pote will play a pivotal role in expanding its technology practice in the booming digital transformation wave
SPE Chairman of Global Television Studios and SPE Corporate Development Ravi Ahuja asserted that India is an important market for Sony and that the company is committed to long-term investments here
The gruesome monster, Myriapod, will be seen crashing into screens, jumping over buildings, smashing glasses and giving a new dimension to 3D Digital Out of home boards
Nearly 1/3rd respondents said they want to see a new face as the next CM of Punjab. BJP’s Pramod Samant is the respondent's choice for the position in Goa
Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
The cost of associate sponsorship is Rs 15 cr, and special partner deal has been priced at Rs 7 cr. For spot buying, brands will have to spend Rs 1.5 lakh per 10 seconds, as per industry estimates
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories