Media Mantra wins PR & digital communications mandate for Lovely Professional University The agency will be managing the extensive external communications for all the business operations and services offered by the university e4m Desk Feb 22, 2022 6:03 PM
MX TakaTak ropes in Riteish Deshmukh as celebrity influencer The actor’s content will include genres like comedy, mimicry, and scene creation among others e4m Desk Feb 22, 2022 4:38 PM
JKCement WallMaxX's campaign talks about doing good even when no one is watching The digital-first campaign is named #AndarSeSundar e4m Desk Feb 22, 2022 4:37 PM
Motilal Oswal launches digital campaign to promote its ELSS fund The campaign has been conceptualized and executed by Digital Refresh Network e4m Desk Feb 22, 2022 3:19 PM
MIB asks MSOs to regularly enter STB seeding data in MIS The ministry wants updates to be done in the MIS every six months e4m Desk Feb 22, 2022 3:12 PM
MIB orders blocking of Punjab Politics TV Action taken after govt found links with banned organisation Sikhs For Justice e4m Desk Feb 22, 2022 2:57 PM
P&G India extends medical and workplace benefits to partners of LGBTQ+ employees The company provides additional fixed allowance to its employees to meet their personal and family needs e4m Desk Feb 22, 2022 2:36 PM
Disney Star elevates Harry Griffith as Head - Rights Acquisition & Syndication (Sports) Griffith has been part of the Disney Star sports team since 2015 e4m Desk Feb 22, 2022 1:52 PM
Digital content agency Korra elevates Karan Arora as Vice-President-Growth Manjot Juyal has been elevated as Vice-President & Head of Media e4m Desk Feb 22, 2022 12:57 PM
McDonald’s unveils new TVC for North and East India for its grilled burgers The quirky ad film showcases the customers’ excitement upon experiencing these burgers for the very first time e4m Desk Feb 22, 2022 12:49 PM
Vipula Gunatilleka appointed as CFO for revival of Jet Airways Gunatilleka joins from SriLankan Airlines where he was the CEO e4m Desk Feb 22, 2022 12:39 PM
Mullen Lintas is communication partner for creative & social media mandate of FGII The account will be managed out of the agency’s Mumbai office e4m Desk Feb 22, 2022 12:31 PM
VICE’s Virtue appoints Hayden Scott as Senior Creative Director for India Scott has more than 15 years of experience and joins from Famous Innovations e4m Desk Feb 22, 2022 12:21 PM
First Economy bags digital media mandate for Health & Glow The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms e4m Desk Feb 22, 2022 11:50 AM
Nidhi Razdan returns to NDTV Razdan returned to the channel more than a year after falling victim to a recruitment scam e4m Desk Feb 22, 2022 11:28 AM
Myntra ropes in content creators for its 'Style Squad' The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale e4m Desk Feb 22, 2022 11:16 AM
L&K Saatchi & Saatchi appoints Neeraj Sharma as Senior Vice President Sharma will work with Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi e4m Desk Feb 22, 2022 9:29 AM
Cannes opens entries for Young Lions The entries will be accepted till March 7 from categories like Print, Media and Marketing e4m Desk Feb 22, 2022 9:24 AM
Lenskart onboards Madhur Acharya as Vice President-Ecommerce Prior to this, Acharya was with Wow Skin Science as Vice President-Marketing e4m Desk Feb 22, 2022 8:45 AM
Marketers adopt 'plan not panic' mantra for financial brands Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead for the BFSI sector Arun Fernandes Feb 22, 2022 8:40 AM
OMEE aims to make India laugh with its new campaign featuring Johny Lever and Rajpal Yadav The campaign has been conceptualized by Hats On Advertising e4m Desk Feb 22, 2022 8:39 AM
Taking the green route: Zest Outdoor generates electricity through solar billboards Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead Anjana Naskar Feb 22, 2022 8:31 AM
News broadcasters not happy with BARC cap on Customised Events Report A few channels already have and some more are planning to petition BARC Javed Farooqui Feb 22, 2022 8:23 AM
Duroflex is focusing on a digital-led growth strategy: CMO Smita Murarka In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more Mansi Sharma Feb 22, 2022 8:22 AM