Laqshya Pitch CMO Awards 2022 celebrate the best minds in marketing
The marketing heads were honoured for their landmark works executed in 2021
Date-wise News
Signpost India bags position for advertising & promotion at Chennai International Airport
In 2021, the Chennai International Airport handled 5.49 million passengers
Times OOH acquires rights for 126 digital billboards in Ahmedabad
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
Greenply launches cheer anthem to bolster association with Lucknow Super Giants
The brand has joined hands with the team as Associate Partner
Cadbury Dairy Milk becomes sponsor of MCA ground staff
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
PlayerzPot unveils new IPL campaign #CricketKaBhoot
The ad will see comedian Kiku Sharda in a funny avatar
myclassroom appoints Atul Pokhriyal as Chief Product Officer
Pokhriyal will lead the company's product strategy and build an ecosystem of differentiated learning products
Poker Sports League partners with VOOT as official streaming partner for PSL Season 4
The finale will be streamed live on April 21, 22 and 23
'PR industry has transitioned into becoming an integral part of branding & marketing'
In today’s edition of ‘Women Achievers 2022’ series, Abhilasha Padhy & Kiran Ray Chaudhury, Co-founders, 80dB Communications, speak about building and nurturing collective team spirit
Genesis BCW appoints Sanyukta Dutta as India Practice Chair for Enterprise Technology
Shashanka Nanda will be India Practice Chair for Corporate & Services
Kotak Bank unveils campaign with Sonam Kapoor & Keerthy Suresh
The creative and script have been developed by marketing agency Ripple Links
Times Music appoints Nancy Gupta as Lead Music Publishing - Sync & Brand Alliances
Gupta will be working with Brands, Advertising Agencies & Production Houses
Neobanking platform Open is Digital Banking Partner of RCB, KKR & SRH
As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more
Enumerating the top trends of PR industry for 2022
Manisha Chaudhary, Director-Founder, Value 360 Communications enlists what will make or break the PR industry this year
WATConsult wins digital creative mandate for TripMoney
The account will be managed by the agency’s Delhi office
Zee Zest launches new show – ‘Shonar Bengal’
Actor Sumona Chakravarti will explore the state of Bengal and discover its lesser-known stories and experiences
Excellent Publicity raises $500K from marquee investors
The firm plans to invest in developing programmatic advertising and data analysis technology
‘OTT platforms in India spent Rs 3700 crore on original content in 2021’
Netflix was the largest investor, spending around Rs 1479 cr, followed by Amazon Prime Video with a spent of around Rs 1035 cr, according to London-based Omdia's 'India: Online Video Trends' report
Jar IPL ad leaves netizens in awe, experts wonder why
Experts opine that the fintech app's TVC may be able to garner eyeballs but might fall short of delivering the brand’s message clearly
RAM Ratings Wk 05'22 - Wk 08'22: Fever FM dominates Mumbai, Delhi charts
While Big FM maintains lead in Bangalore, Mirchi stays on top in Kolkata
CenturyPly spending 25% of ATL budgets on IPL: Keshav Bhajanka
The brand’s TVCs for its firewall technology are being aired in between the IPL matches