Amazon Prime announces Kannada video streaming service NammaFlix
It will be available on Prime Video Channels as an add-on subscription
Date-wise News
DNPA appoints Tanmay Maheshwari as Chairman
DNPA is an organization of the digital arms of leading media companies of the country, representing both print & television entities
GroupM launches Finecast in India
This will help GroupM’s clients in India to reach viewers with relevant TV ads
Value 360 Communications introduces 'return-to-work' initiative
The Relaunch initiative will help professionals with resume gaps from 12 months up to 3 years to update skills and rebuild career
JBL ropes in singer Doja Cat as global brand ambassador
The singer is the latest superstar to ink a deal with JBL joining Bebe Rexha, DJ Martin Garrix & basketball player Giannis Antetokounmpo
Mondelez India launches Cadbury Dairy Milk Silk Bubbly Bubblegum
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
Nazara invests $2.5 million in US-based game fund
Nazara aims to leverage the Bitkraft Ventures network
XYXX onboards KL Rahul as first-ever ambassador
KL Rahul also joins as an investor in XYXX for an undisclosed amount
This World Health Day, Plix encourages you to #SwapYourFizz
The brand has launched a campaign to spread awareness about the harms of consuming sodas
Ad Club Bangalore to hold Big Bang Awards 2021 on April 8
The Big Bang Awards are open to all members of the advertising and marketing fraternity in the country
Bishnupriya Narayan joins Akasa Air as Head – Corp Comm & CSR
Prior to this, Narayan was with Dream Sports as AVP – Corp Comm & PR
Equitas Small Finance Bank’s Twitter post sets stage for CSK fans to meet Super Kings
Equitas is partnering with Chennai Super Kings for the 4th time
We see a lot of synergies in our brand collaborations: Shreya Sachdev
Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium
‘Volcano has erupted with The Kashmir Files’
Filmmaker and social activist Ashoke Pandit spoke to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
MIB launches Broadcast Seva portal
Broadcast Seva Portal will reduce the turnaround time of applications and at the same time will help applicants track their progress, said I&B Minister Anurag Singh Thakur
What is driving connected TV’s rise in India?
According to a recent report by FICCI-EY, the number of smart connected TVs will exceed 40 million by 2025
Prakash Nair elevated as President & Head of Office-Ogilvy Gurugram, Shouvik Roy moves on
Prior to this, Nair was Associate President at Ogilvy Mumbai
How digital OOH is picking up to match pre-pandemic levels
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
How Zivame built a successful brand using ‘real women’
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'