Sony Sports Network unveils new campaign for 19th Asian Games
The two films feature Olympian & Arjuna Awardee Raja Randhir Singh & Arjuna Awardee Adille Sumariwalla
Date-wise News
Airmeet appoints Mark Kilens as its first Chief Marketing Officer
Kilens will lead the company's global marketing team and work across B2B events category
Hathway Cable Q4 revenue up 2.29% to Rs 448.79 crore
The company's net profit nosedived by 61% to Rs 28.42 crore
IPL gives any national brand the scale and sustenance it needs: Neha Ahuja, Spotify
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with young Indians
ONTRACK appointed advertising sales & marketing partner for Kolkata TV & Rose TV
With this association, ONTRACK aims to maximize the exposure and reach of its partners with its #NewAgeInnovations
Bombay Shaving Company partners with Shakti Kapoor for new product 'Backpro'
The actor shares his personal experiences of using the hair removal product in a delightful way
TRAI ignores broadcasters' plea in its 5G spectrum auction recommendations to DoT
The broadcasting industry has been voicing its concern over the disruption of satellite services due to the reduction of the guard band
UP42 partners with Nearmap for high-resolution aerial imagery of 4 countries
The marketplace would provide imagery of major urban areas in the US, Canada, Australia, and New Zealand
Communication measurement & evaluation are rooted in integrity, transparency: Aseem Sood
At the IPRCCC event, Sood, Impact Research and Measurement CEO, outlines several ideas to help PR professionals streamline their work
Raw Beauty hands over its digital mandate to Chimp&z Inc
The agency will revamp the brand tonality of Raw Beauty
‘Brand communication has become more about meaningful connections with consumers’
At the recently held IPRCCC, a panel of industry experts discussed ‘how the ‘confluence of media is shaping and changing the narrative’
'The relationship between influencer & followers can be game changer in influencer mktg'
Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021
Yulu appoints Sandilya Konduri as Head of Product
Before joining Yulu, Konduri was the Group Product Manager at Flipkart
Pidilite's Vivek Sharma joins Fixcraft as Marketing Advisor
Sharma served as the CMO at Pidilite for seven years
Shemaroo Entertainment launches Hindi GEC ‘Shemaroo Umang’
The new channel expands Shemaroo’s presence in the broadcast business adding to its existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana
Laqshya Media Group executes 3D anamorphic DOOH installation for Tanishq’s new collection
It is installed at Bandstand Promenade, Bandra in Mumbai
Max Life Insurance elevates Rahul Talwar as Chief Marketing Officer
He takes over from Aalok Bhan who has left the organization after 10 years
OPPO launches digital campaign with Varun Dhawan to promote F21 Pro series
The #FlauntYourBest campaign celebrates Varun’s birthday with Raghav Juyal, Shakti Mohan, Dhanashree Verma, Avneet Kaur and others
Sandeep Pillai joins Zee as Marketing Director- Music Cluster
Pillai was earlier with Times Network
Necessary to keep a check on mergers & acquisitions in media sector: TRAI
The regulator has also noted that there is a need to establish oversight and a regulatory regime to monitor & regulate cross-media ownership
‘Parva aims to create a fair, open and transparent platform for buyers & sellers of media’
CEO Raghu Seelamsetty says the newly launched adtech platform hopes to break the dominance of international tech conglomerates in the space
Credible, quirky & wholesome: The Whole Truth Foods' campaigns serve it right
Industry experts opine that the ad films connect with the brand proposition and develop a purchase intent for the new product
RAM Ratings Wk 07'22-Wk 10'22: Radio Mirchi leads in Mumbai, Fever FM tops again in Delhi
Big FM tops the chart in Bangalore whereas Radio Mirchi leads in Kolkata
We are focused on expanding within India & abroad: Sriram Iyer, Metropolis Healthcare
In today’s edition of e4m Pride of India series, the Chief Revenue Officer of Metropolis Healthcare, shares the laboratory’s journey so far, challenges faced during the pandemic & plans for the future