Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.
In today’s edition of ‘PR Outlook for 2022’ series, Nikky Gupta, Co-founder and CEO, Teamwork Communications, elaborates on various trends and challenges & on the industry adopting AI
VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more
The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m
More than 50% of the investment will go into the broadcast business & a significant sum will be invested in the ShemarooMe app, said company CEO Hiren Gada during the Q4 FY22 earnings call