Xiaomi India partners with YouTube
Under the partnership, eligible Xiaomi and Redmi consumers can redeem YouTube Premium offer on select current devices for three months
Date-wise News
PayU strengthens leadership team with key elevations and appointments
Mohit Gopal & Sudhir Sehgal have been elevated as COO & CBO respectively, and Narendra Babu, Mohit Bedi, and Vineet Sethi have been appointed
‘Environment & sustainability are domains that chose us rather than the other way around’
Protiqe Mojoomdar, Founder Handyyman, speaks to e4m about the ABBYs win, finding his niche and delivering the concept of branding content to PSUs and foreign territories
Himalaya inspires consumers to adopt preventive health care through new campaign
The 'Wellness in every home, happiness in every heart' campaign has been executed by FCB Ulka Bangalore
Godrej expert rich crème launches campaign with Anushka Sharma
The campaign has been conceptualised by Creativeland Asia
Post Office Studios curates campaign for Asian Paints ‘Colour of the Year’
The new media studio has created a series of animated digital content for the campaign
Manforce Condoms launches digital campaign #TravelWithManforce
The campaign revolves around couples who are planning a vacation anytime soon
The Moms Co. ropes in Sonam Kapoor as brand ambassador
The company will also launch its first-ever TV campaign with Sonam
Applabs appoints Sanjeev Bankira as Country Head
The move is part of the company’s expansion in India and MENA
AkzoNobel India launches first-ever consumer campaign
The campaign for Dulux Aquatech has been conceived by Mullen Lintas Delhi
Vogue eyewear launches summer campaign with Taapsee Pannu
The campaign tells audiences to ‘celebrate their individuality’
Wunderman Thompson Kolkata curates Environment Day film for Tata Tiscon
The campaign #ItsOurNature asks people to act responsibly on World Environment Day
Comfy unveils new TVC with Shraddha Kapoor
The brand campaign is based on the premise of #ThePowerToBeYou
InMobi expands partnership with Microsoft Advertising into SE Asia, Middle East & Africa
InMobi will be responsible for enterprise and strategic sales, account management, marketing, finance, collection, and billing in 73 countries, including India
Antifungal brand Canesten launches quirky campaign
The campaign has been conceptualized by Lowe Lintas
Fever FM revamps afternoon band
Launches three new shows that will be hosted by local RJs
Zoom appoints Greg Tomb as President
Tomb joins Zoom from Google Cloud
How Cadbury Dairy Milk leveraged Star Sports to propel the MCA Ground Staff Campaign
The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
Abbott Healthcare names Ishteyaque Amjad as Public Policy Chief – India
Prior to this, Amjad was associated with Godrej Group as Group Global Head Corporate Affairs
Havas Worldwide India (Creative) appoints Arthi Basak as EVP & Planning Head – West
Esha Datta and Sougata Kundu join as Vice President, Client Servicing
Shirley Coses Dsilva joins Lenovo India as India Communication Head
Prior to this, Dsilva was associated with Strategic Growth Advisors as Vice President - PR Practice
Sexism in deo ads: Not new to Indian market
What started with Axe in the 90s seems to be a never-ending partnership
Cricket is a big focus area for us and is the first port of call: Yannick Colaco, FanCode
Co-Founder shares India tour of the West Indies is the first big-ticket event to stream on the platform, which will offer multiple targeting options to brands for advertising
HT Media plans to deploy cash in new-age digital businesses: Piyush Gupta
The company will also come out with a new plan for reorganising its diverse businesses under a single listed entity, said HT Media Group CFO during the Q4 earnings calls
Yahoo is focusing on growing ad business in India: Paul Sigaloff
Sigaloff, VP, Head of Apac, talks about New Yahoo!, advertising trends in India, the challenges ahead and much more
ABP centenary campaign is a take on the inquisitive gene that makes us human: Agnello Dias
Dias, the creative force behind the campaign, talks to e4m about creating the film that encapsulates the journey of ABP Group & the quest to find ‘Corio City’