The much-awaited 9th edition of IMPACT Top 30 under 30 was held on Tuesday where the coveted list of the most creative and impactful young professionals from the agency eco-system was unveiled
The advisory says such coverages appear to be violative of the Programme Code as defined under Section 5 of the Cable Television Network (Regulation) Act, 1995
Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies
While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts
GroupM’s global mid-year ad forecast ‘This Year Next Year’ says while TV advertising should see a 4.4% gain during 2022, OOH will achieve nearly 14% growth this year
While Disney won the bid for Package A at Rs 23,575 crore,Viacom18 snatched Package B for Rs 20,500 crore. Bids for Package C rights have already touched Rs 1800 crore
Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance