The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
Das joined the company in 2019 as CEO
The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets
Agarwal was earlier heading the business development of the brand
I Plus Telemedia has been directed to stop promotion of iPlus TV for the purpose of downlinking
The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said
TV advertising market to grow at 6.3% CAGR to reach Rs 43,410Cr by 2026 and OTT video market to expand at 14.1% CAGR to reach Rs 21,032Cr in 2026
India rounds up the shortlists tally at 121
In his last assignment, Kaushal was the CMO for PNB Metlife Insurance
Kaushal will be reporting to Rajan Pental, Global Head – Retail Banking
The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders
The agency will handle digital branding, media buying & planning and develop channel-based campaigns for the company
Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the Credit Suisse Communications Conference
In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India
Adam Gerhart, Global CEO of Mindshare, speaks to e4m Editor Naziya Alvi Rahman at Cannes Lions 2022
Check out some more glimpses from the festival of creativity
Guest Column: Mohanty, Creative Head, McCann Worldgroup, shares amidst all the razzmatazz, what one really waits for is their work to be picked up, to strike metal, and to be on stage
In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative partners
Besides the Grand Prix, the Indian contingent bagged two Gold, five Silver and two Bronze Lions