Google plans to split its ads business to avoid anti-trust charges: Reports
Reports claim that Google has offered to split parts of its business that auction and place ads on websites and apps into a separate company under the Alphabet umbrella
Google is reportedly planning to split its ad business between it and its parent company Alphabet, in an attempt to avoid anti-trust actions against it.
Media reports suggest that the split will help Google to escape punitive measures from the US Justice Department related to its dominance within the digital advertising industry.
Some reports claim that Google has offered to split parts of its business that auction and place ads on websites and apps into a separate company under the Alphabet umbrella. According to a report in a leading international business site, the change could move “tens of billions of dollars” in business.
The US government filed anti-trust charges against Google in 2020. The company was charged with “unlawfully maintaining monopolies in the markets for general search services, search advertising, and general search text advertising.” The UK’s Competition and Markets Authority too recently started a probe into Google’s ad practices.
