Real Estate’s ad volume on TV up 68% in Jan-May'22 : TAM AdEx
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times
The property-real estate category on television rose by 68% during Jan-May'22 over Jan-May' 20, while the growth in Jan-May '22 was 42% more than Jan-May' 21. According to a TAM AdEx report on the sector, the ad space of the category in print medium grew two times, whereas on radio, the advertising volumes saw an increase of 2.8 times. Ad insertions in the digital medium saw a rise of 5.5 times during the same period.
On television, advertiser SubhaGruha Projects (India) had the highest ad volumes in the Properties-Real Estates category with 9% share. The top 10 advertisers accounted for more than 40% share of ad volumes during Jan-May'22.
The medium saw over 380 brands advertising from Jan-May '22, with the top ten 10 brands accounting for 41% of total ad volume. During Jan-May '22, 300 exclusive brands advertised under the Properties-Real Estates category compared to Jan-May' 21.
News genre is the most preferred genre for the sector. The genre alone had 82% of the category’s ad volumes share followed by GEC in the second position. The best three channels got 97% of advertisement volumes’ share for category in Jan-May '22.
Meanwhile in print, Kedia Real Estate was the best promoter within the categories with 2% share of ad space during Jan-May '22. The top ten advertisers accounted for 15% share of ad space. Over 6000 brands were present in print during Jan-May’22 among which the top ten brands had 9% share of ad space. During Jan-May '22, Over 45000 exclusive brands appeared under the Properties-Real Estates category compared to Jan-May' 21.
Kedia Real Estate was the top advertiser in radio too. The top ten promoters added 25% share of ad volumes amid Jan-May '22. The top ten brands added 18% to the overall advertising space of the category on radio. Over 590 brands advertised exclusively during Jan-May’22 over Jan-May’21.
In digital, the top ten advertisers had 42% share of ad insertions during Jan-May'22 with Skandhanshi Infra Projects India being on top of the list adding 19% share. As per the report, display ads had more than 98% share of category ad insertions during Jan-May’22. Also, among the digital platforms, desktop display topped with 57% share of ad insertions followed by mobile display with 39% share.
