Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on
We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16
Former NITI Aayog CEO & current G20 Sherpa Amitabh Kant shares the story behind the origins of the campaign and his role in branding India as a preferred tourist destination
ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m
The second landing page, or LP2, has a very small cost since it is available only for a short duration and hence might not add to the viewership of the channel