Rajeev Jain appointed spokesperson for Petroleum & Natural Gas, Housing & Urban Ministry
Prior to this, Jain was Additional Director General (ADG), PR, Ministry of Railways.
Date-wise News
Industry heads discuss power of omnichannel experiences
The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’
ZEE Bangla Cinema unveils new brand identity
The channel has also come up with a new tagline – ‘Hok Na Ektu Magic!’
toothsi onboards Virat Kohli and Anushka Sharma as brand ambassadors
The star power couple will work with the brand to build a connect with users across all key markets
Hero MotorCorp ropes in Manav Sethi to head media and martech for its EV business
Prior to joining Hero MotoCorp, Sethi was the Global Chief Marketing Officer at Sequoia Capital-backed mobile gaming venture Octro Inc
Aaj Tak tops YouTube Hindi News weekly ranking
The channel's viewership for Week 38 stands at 86.2 million
HDFC Life’s campaign takes a look at term life insurance from the eyes of a survivor
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
Mathrubhumi to organise one-day event on World News Day
The event will see media mavens, journalists and owners deliberate on the way ahead for practitioners of credible journalism in this age of disruption
‘Marketing is about not only meeting customer needs but also altering their behaviour’
At the e4m-Pitch CMO Summit, industry stalwarts discussed strategies to make the most of the 'season of opportunity'
Deodorant brand EVA gets Rashmika Mandanna as brand ambassador
The brand has also launched a new brand film with the actor
We love challenger brands & figuring unique creative ways: PG Aditiya, Talented
The Co-founder and CEO of Talented was speaking at the e4m Pitch CMO Summit – South and shared interesting insights into the working on ‘The Unfiltered History Tour’ campaign
Mrunal Thakur is the face of PNG Jewellers’ Diwali campaign
The actor unveiled two collections for the brand
Faces Canada ropes in Yami Gautam as brand ambassador
The actor will be seen advocating for comfortable beauty
Bharat Media Group wins media mandate for Skyfoam
The Group won the mandate in a multi-agency pitch process
BTS teams up with Hyundai for FIFA World Cup song
The popular Korean band has sung the campaign song ‘Goal of the Century' for the upcoming tournament
upGrad names Srikanth Iyengar as CEO - Workforce Devpt - for N America & Europe
He will build and scale a B2B proposition that upskills experienced technology professionals
Deepika Padukone is the brand ambassador of Dabur Amla Hair Oil
A TVC by Ogilvy 'Photocopy Nahi, Chuno Asli Amla, Dabur Amla' featuring Padukone has been launched to mark the association
Ajay Kumar Singh gets two year extension as President's press secretary
The Appointments Committee of the Cabinet has approved extension of Singh's term
Over 70% of Bharat users to go online to make purchase decisions: ShareChat report
The ‘Bharat ki #FestiveFeeling report also notes that in this festive season, 1 in 2 users will spend more this year than last year
Pitch CMO Summit 2022 South edition: Glimpses
Some key moments from the conference captured in pictures
ITC collaborates with Brodha V for Dark Fantasy’s Rap anthem
The quirky lyrics communicate the message of ‘Grow up’
Madison Media Alpha wins Media AOR mandate of Uncle Delivery
The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media
ABC move to include free copies riles publishers
The two sides are trying to thrash out solutions which include not considering the free/complimentary copies for the next audit period, say sources
Two-thirds of marketing touchpoints are now consumer-driven: Divya Karani
At the e4m-Pitch CMO Summit, Karani, dentsu CEO - South Asia Media, delivered a special address on how marketing has evolved over the past decade
Xiaomi looks beyond profits to improve customer experience: Anuj Sharma
At the Bangalore edition of e4m-Pitch CMO Summit, Xiaomi CEO Sharma spoke about the company's off-beat approach to business with people and their needs at the centre
Brands have a responsibility to respect what consumers feel: Ranjani Krishnaswamy, Titan
Krishnaswamy, General Manager of Marketing at Tanishq, Titan Company Limited, says that the brand aims to make the most of the festive season
Is it the sunrise for the language print media?
Guest Column: L. Adimoolam, Publisher – Dinamalar, writes on the Audit Bureau of Circulation resuming its audit and the power of regional print media