Shereen Bhan tops IMPACT's 50 Most Influential Women List, 2022
Aparna Purohit, Anupriya Acharya, Prabha Narasimhan, Divya Karani among the other toppers in the list this year
Date-wise News
We're not dead: Cartoon Network denies rumors of shut down
We're just turning 30. To our fans: We're not going anywhere, says the company
Colors Bangla partners with Annapurna Swadisht, Kissan Tomato Ketchup, New Extra Spark
Channel brings Annapurna Swadisht and Kissan Tomato Ketchup presents “Rannaghorer Goppo”, Special Partner New Extra Spark
Want Ogilvy India to become the feeder for rest of our markets: Devika Seth Bulchandani
Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
RepIndia wins digital mandate of Haldiram’s
The mandate was awarded following a multi-agency pitch
Mondelez India appoints Nitin Saini as Vice President, Marketing
He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondelēz International
Richa Goswami quits HSBC
Goswami had joined the company in May 2020
Ranbheer Singh Dhariwal named CEO of Max Life PFM
Previously, Dhariwal was associated with HDFC Life Insurance Company Ltd. as SVP & Head – Retirement Horizontal, NPS Annuity & Government Funds
Edureka urges students to be 'tech-ready to stay job-ready' in new campaign
The first leg of the 360-degree campaign is a TVC
9 out 10 CTV viewers recall being exposed to ads: mediasmart report
The mediasmart's ‘India Says Yes to Connected TV!’ report points to better ad impact and improved purchase intent among CTV watchers
Quora introduces video ads
The platform will offer unique ad types like 'promoted answers' to help brands boost conversions and narrate their stories
UG was not just a memorable character, he was a man of character
Guest Column: Antony Rajkumar, the CEO of StoryBoats, remembers his ally Uddalak Gupta as a man of impeccable talent and unrelenting goodness
Interactive Avenues wins digital media mandate of A23 Games
The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations
Bajaj releases brand film to showcase revamped 'Built for Life' positioning
The film made by McCann Worldgroup applauds the Indian consumers' unbreakable spirit
India TV expands global footprint to UAE
The channel has been launched on ELife, UAE's premium content platform
India TV names Puja Sethi as Group Editor – Digital
Her last stint was with Zee Digital as Group Editor
5G will transform metaverse experience for marketeers: Panel
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
ZEEL launches leadership and management development academy 'Lead Your Ship'
The initiative aims to skill the workforce with behavioural, techno-functional, compliance and leadership capabilities across the organisational pyramid
'We’re proud of how quickly YouTube Shorts has become popular in India'
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
Digital radio is incoming, is India ready to tune in?
Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers
Meta ad revenue jumps 74% in 2022
The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297 crore
Titan's ad for IRTH totes promises of versatility and style
The company has recently forayed into the handbag category and has launched a 30-second ad by Wieden+Kennedy
IMPACT’s 50 Most Influential Women List, 2022 to be unveiled today
The tenth edition of the prestigious list has been put together by an esteemed jury, chaired by Sam Balsara, Chairman, Madison World