Sonu Sood gives a glimpse into 'the house of tomorrow' in APAR Anushakti ad
The commercial has been conceptualised by Rediffusion
APAR Industries Limited recently launched its second TVC with brand Ambassador Sonu Sood, featuring APAR Anushakti, the only wires in the Indian market, powered by electron beam technology.
With a dazzling depiction of the year 2070, The ad envisages the future where we take jet packs to work, plan travel through 3D interactive holographic computers and have robotic pets teach our children lessons.
Sood traverses through the future life of Indians, where households have upgraded and adopted all the latest technologies.
He concludes by revealing, in 50 years’ time a great deal will change, but what won’t change in a house are the APAR Anushakti wires and cables, that offer 50 years of life, powering the future.
Electricity consumption in Indian homes has tripled since 2000. As the number of gadgets, appliances and household energy requirements increase day-by-day, APAR Industries, through the ad campaign, is raising awareness across the country; for the installation of electrical wires that sustain an increasing electricity load for not 10-20 years but for the next 50 years. If existing wires cannot handle these growing energy demands, short-circuits will occur, endangering our beloved homes and families.
The Ad is live on TV in Kerela, and on digital platforms Pan India.
