According to Karan Taurani, SVP – Research Analyst, Elara Capital, the MSO blackout, poor Box Office performances and the volatile markets are affecting industry performances
In the advisory, the MIB took a strong exception to the recent instances of mainstream English and Hindi newspapers carrying advertisements of betting websites
The Vice President - Publisher & Platform Solutions (Asia) spoke to e4m about the stringent process of onboarding publishers and how it builds trust among advertisers
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts