Neeraj Chopra’s feat: How brands struck gold
e4m handpicks some of the creative tweets and uploads by brands
Date-wise News
Sonia Singh wins Lifetime Achievement Award at ENBA 2022
Singh has been associated with NDTV for over three decades
Advertising is about reaching consumers through credibility: Rohit Jawa
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
‘Data is at the core of AI and the richer the data, better the output’
At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’
BARC data: CNN-News18 has 35% share in 2+ TG
On the digital front, the channel has 1.4 billion views on YouTube
Zee TV refreshes design interface
This transformative endeavour embodies the growing inner strength and confidence of the Naya Bharat that is charting new territories, the company said
Multiple stakeholders come together to form ASCI Academy
Government, consumer bodies, academic institutions, industry associations and corporations come onboard
'Credibility & responsibility of traditional media transcends time'
At the e4m NewsNext Summit 2023, Kartikeya Sharma, Rajya Sabha MP and Founder of iTV Network, delivered a keynote session on the hurdles and future of news media in the country
Network18’s revenue grows 6% in FY 2023
Company’s revenue from advertisement and subscription grew by 10.9%
e4m to unveil list of top 25 PR agencies and brands with best comms professionals
The fourth annual initiative aims to choose, acknowledge and felicitate outperforming agencies and brands in 2023
‘Programmatic is the future in order to generate a better ROI’
At the exchange4media Real Time Programmatic Summit, industry experts and brand custodians shared their thoughts on the future of digital advertising & digital transformation through data
P&G advertising & promotion expenses decline by 44% YoY
Company’s advertising & promotion expenses dropped to Rs 53.54 crore for the quarter ended June 30, 2023 against Rs 96.92 crore for the quarter ended June 30, 2022
‘Programmatic is the answer to a lot of problems in the world of advertising’
At the e4m Real Time Programmatic conference, industry leaders spoke about how programmatic can be a one-stop solution for brands to maximize creativity and output
Mansi Madan Tripathy named Country Chair of Shell India
She will succeed Nitin Prasad who has been Country Chair since 2016
P&G India appoints Mukta Maheshwari as Chief Marketing Officer
Along with leading the Marketing function, Maheshwari will also head the Fabric Care Category for P&G India
Social media covers news before mainstream, but has no credibility: Sudhir Chaudhary
The Consulting Editor of Aaj Tak spoke at e4m NewsNext Summit 2023 on how the mainstream media has been suffering because of the way it is perceived
‘Linear channels facing identity crisis due to flawed ratings system’
At the e4m NewsNext Summit, industry leaders came together to deliberate on the alternate revenue streams for news channels
Nita Ambani to step down from RIL Board
Isha Ambani, Akash Ambani and Anant Ambani to be appointed Non-Executive Directors of the company
Dentsu India lauds ISRO's Chandrayaan-3 success with DOOH campaign
The hoardings have been strategically located across five key locations in Mumbai -- Juhu, Bandra, Worli, Lower Parel & Dadar
News and news choices are both ever-evolving: Supriya Prasad
The News Director at Aaj Tak spoke at the e4m NewsNext Summit 2023 about TRP, AI anchors and more
PepsiCo India joins ONDC network
The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products
Disney Star, Sony & Viacom18 in the fray for BCCI bilateral rights
The media companies will be taking part in the online auction for TV and digital rights
TV news can learn from music industry to tackle challenges: Vikram Chandra, Editorji
Chandra was speaking at a fireside chat at the e4m NewsNext 2023 Summit on the topic of news influencers becoming more important than media companies
Archies unveils ‘Alwaysthere’ campaign for Rakshabandhan
The campaign revolves around a relatable scenario of a brother wanting to do something special for his sister
In TV news, India has become an important player on the world stage: Bhupendra Chaubey
At the e4m NewsNext Summit, Dr. Bhuvan Lall, Author and Entrepreneur engaged in a fireside chat with Senior TV Journalist Bhupendra Chaubey to discuss what ails the TV news industry in India today
Any time can be prime time for news: Sudipto Chowdhuri, India TV
At the e4m NewsNext 2023, Chowdhuri, Chief Revenue Officer/ Executive President - Sales, India TV, discussed the nitty gritty of the sponsorship game for news channels
Jaydeep Shah joins Sun Pharma as CMO of Consumer Health Business
Shah stepped down as Vice President and Chief Marketing Officer of India of German personal care brand Sebamed India two months ago
^ a t o m network launches ^ a t o m Consult
For this new outfit, ^a t o m Network and G-S-D Consulting have come together to focus on ‘growth as a service’
Punt Creative wins creative mandate for Keya Foods
The agency intends to forge an assertive creative growth strategy to bolster the brand's expansion endeavours
‘We are limited by numbers & figures and that stop us from delivering what people want’
At e4m NewsNext 2023 Summit, Founder & Editor-in-Chief of Bharat Express Upendrra Rai shared his take on present-day journalism
'It's our collective responsibility to raise the bar of debates on news channels'
Panellists at the e4m NewsNext Summit discussed 'Defending the Indefensible: Making of a Primetime Blockbuster'
Sebi tells registered entities to cut ties with unregistered finfluencers
The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules
TRP needs to be a genuine system: Sumit Awasthi
The Consulting Editor of NDTV India spoke at the e4m NewsNext 2023 Summit on the advent of digital news, TV news ratings and much more