Dentsu India lauds ISRO's Chandrayaan-3 success with DOOH campaign

The hoardings have been strategically located across five key locations in Mumbai -- Juhu, Bandra, Worli, Lower Parel & Dadar

by exchange4media Staff
Published: Aug 28, 2023 2:20 PM | 1 min read

Dentsu India congratulated the Indian Space Research Organization (ISRO) for the successful soft landing of Chandrayaan-3 on the moon.

To mark this unanimous victory, the network launched a DOOH (Digital-Out-Of-Home) campaign across Mumbai, expressing its heartfelt respect and support for ISRO.

Chandrayaan-3's spectacular landing marks a significant milestone for India's space program, showcasing the country's technological prowess and determination to push the boundaries of space exploration. Designed and executed by Posterscope India - dentsu’s OOH specialist agency, each digital hoarding carried a congratulatory note from dentsu to celebrate this humungous success.

The hoardings, strategically located across five key locations in Mumbai (Juhu, Bandra, Worli, Lower Parel & Dadar), featured striking visuals to capture the essence of Chandrayaan-3's mission and landing - allowing Mumbaikars to share in the joy of ISRO's accomplishment while passing through the bustling cityscape

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