The provocative OOH, online and print campaign involves an array of billboard advertising, bespoke bus and taxi wraps, print ads in newspapers, airport takeovers, etc.
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
The English daily Free Press Journal or FPJ placed a front-page ad on January 1, hinting at an alleged age-old industry practice of including numbers of unsold copies to inflate circulation figures
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts