Date-wise News

Conversational AI?blur=25

Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.

e4m Staff Nov 17, 2025 1:52 PM

Nupur Sarda joins Forest Essentials as Head of Retail Marketing?blur=25

Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India

e4m Staff Nov 17, 2025 1:45 PM

Rafi Q Khan?blur=25

Rafi Qadar Khan, Founder of Compass Communications, is an experienced communications leader and entrepreneur.

e4m Staff Nov 17, 2025 1:39 PM

Bhavna Verma?blur=25

Bhavna Verma takes over from Damini Chaudhari who was recently appointed Vice President – Services

e4m Staff Nov 17, 2025 1:36 PM

Wedding season?blur=25

With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends

A P Sriram Nov 17, 2025 1:32 PM

Moms?blur=25

It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai

e4m Staff Nov 17, 2025 1:29 PM

Indian Pickleball League, Adani Group?blur=25

The IPBL will debut from December 1–7, 2025, at the KD Jadhav Indoor Hall, Indira Gandhi Stadium in New Delhi

e4m Staff Nov 17, 2025 12:52 PM

YouTube TV?blur=25

The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’

e4m Staff Nov 17, 2025 12:49 PM

ASCI Commitment Seal?blur=25

Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication

e4m Staff Nov 17, 2025 12:40 PM

WPP, McKinsey & Company?blur=25

Chairman Philip Jansen and CEO Cindy Rose each buy 50,000 shares in simultaneous transactions, signalling leadership's confidence in the advertising giant's future prospects

e4m Staff Nov 17, 2025 12:37 PM

Akshay kumar?blur=25

The campaign has been conceptualised by McCann Worldgroup India

e4m Staff Nov 17, 2025 12:31 PM

Dhara?blur=25

Through in-content advertising, Dhara’s messaging has been subtly and intelligently embedded into storytelling moments on TV, within the content

e4m Staff Nov 17, 2025 11:52 AM

Retail Economy?blur=25

Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”

e4m Staff Nov 17, 2025 11:45 AM

Shopping?blur=25

Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines

e4m Staff Nov 17, 2025 11:20 AM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray of K-Factor Communications explains how meditative branding uses stillness and silence to forge deeper brand connections

NATIVE CONTENT Nov 17, 2025 11:16 AM

GST overhaul?blur=25

TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban

Aalok Bhan Nov 17, 2025 11:04 AM

Tanmay Bhat, Sumukhi Suresh, Biswa Kalyan Rath?blur=25

Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy

NATIVE CONTENT Nov 17, 2025 10:33 AM

Publicis Media, Spark Foundry India, Niti Kumar?blur=25

Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom

e4m Staff Nov 17, 2025 10:23 AM