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UFO Moviez, a cinema advertising network, has announced a landmark strategic partnership with Miraj Cinemas, a multiplex chain. As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens in 49 cities and 72 locations, opening new avenues for brands to tap into high-value, immersive cinema audiences.
A press release stated, as brands seek attention-rich, distraction-free environments to elevate recall and campaign performance, big-screen advertising continues to demonstrate superior impact.
Commenting on the partnership, Rajesh Mishra, Executive Director & Group CEO, UFO Moviez, said: “We are delighted to join hands with Miraj Cinemas in a strategic alliance that significantly strengthens our nationwide presence, taking our total advertising footprint to over 4,050 screens, including more than 2,450 multiplex screens. Miraj is one of India’s fastest-growing and most trusted cinema chains, and their addition brings unparalleled value to our premium inventory.”