Date-wise News

TV ad volume saw 11% drop in 2025

TV ad volume, TAM AdEx report?blur=25

As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15% 

e4m Staff Jan 21, 2026 10:49 AM

Insurance requires credibility-led communication: Amit Jhingran, MD & CEO, SBI Life

Amit Jhingran, MD & CEO, SBI Life?blur=25

According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role

e4m Staff Jan 21, 2026 10:47 AM

Has AI moved beyond assisting commerce to controlling purchase decisions?

Has AI moved beyond assisting commerce to controlling purchase decisions??blur=25

Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes

e4m Staff Jan 21, 2026 10:46 AM

IPG Mediabrands’ Chief Growth Officer Anamika Mehta exits amid post-Omnicom restructuring

IPG Mediabrands’ Chief Growth Officer Anamika Mehta exits?blur=25

Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month  

e4m Staff Jan 21, 2026 10:44 AM

Rs 644 crore in FY25: Government ad spends underscore Print’s power

print?blur=25

In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity

e4m Staff Jan 21, 2026 10:42 AM

Leeford Healthcare appoints Tiger Shroff as brand ambassador

Leeford Healthcare Limited appoints Tiger Shroff as brand ambassador?blur=25

Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched

NATIVE CONTENT Jan 21, 2026 9:53 AM