TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
Date-wise News
Insurance requires credibility-led communication: Amit Jhingran, MD & CEO, SBI Life
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Has AI moved beyond assisting commerce to controlling purchase decisions?
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
IPG Mediabrands’ Chief Growth Officer Anamika Mehta exits amid post-Omnicom restructuring
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
Rs 644 crore in FY25: Government ad spends underscore Print’s power
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
Leeford Healthcare appoints Tiger Shroff as brand ambassador
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched