Normalcy restored; news channels back with BARC
News channels resumed watermarking from 12 am Friday night. The rating will be as usual from here on now
Date-wise News
Parineeti Chopra is the new brand ambassador of Lyra
The brand’s aim is to reach out to the youthfraternity
LIA announces Regional 'Of The Year' Awards
The awards aim to recognize and honour the best in each region
Pepperfry.com launches The Canvas to promote young artists and designers
Pepperfry has associated with key art and design institutes across the country to empower students
ASCI introduces ‘Independent Review Process’ to overall complaints procedure
Appoints Justice Mukul Mudgal (Retd. Chief Justice of State, Punjab and Haryana) as Chairman for all Independent Review Process cases; appoints Dr. CBS Venkataramana, IAS (Retd.) as the new Chief Complaints Officer
Outbrain Expands Programmatic Access on the AppNexus Marketplace
Outbrain’s premium native placements now available to programmatic buying through AppNexus
MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion
GolinOpinion manages the PR mandate for some leading global and Indian companies and brands
INCODA TV HD inks sales partnership deal with Aidem Ventures
INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month
Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5
Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee
Digital ad fraud-the next big organised crime?
The need for transparency and protection for online advertising has never been more important than it is now
Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX
Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more
Broadcasters welcome reduced 18% tax slab on cable TV and DTH services under GST
Broadcasters will now have an out pay of 18 per cent under GST compared to 21 per cent (15 per cent service tax+ 6 per cent VAT) under the earlier taxation system
Star Gold launches first-of-its-kind fan trailer of Salman Khan-starrer Tubelight,
Tubelight is set to release on June 23 Tubelight is set to release on June 23
Content, communication, commerce & context are driving digital transformation: Dr. Jai Menon, HT Media
Dr. JaiMenon, Group Director, Technology, HT Media, shares key insights into the digital transformation of the media giant
GM could not innovate for the Indian market, say branding experts
The companyhad been performing poorly in India and held less than one percent share of India’s car market
First demonetisation, then RERA: How the OOH sector is grappling with a double blow
Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector