Authors

Arka Roy Chowdhury

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Arka Roy Chowdhury

‘TV is the largest reach medium in India’

Samir Sethi Policybazaar?blur=25

Samir Sethi, Head of Brand Marketing, Policybazaar, talks about his brand journey, ways to connect with audiences, advertising during elections and more

Arka Roy Chowdhury Apr 30, 2024 1:05 PM

Zed Black: We’re not big on digital marketing

Zed Black Ankit Agarwal?blur=25

Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more

Arka Roy Chowdhury Apr 22, 2024 2:17 PM

We have consistently prioritised quality: Rajeev Jain, DS Group

Rajeev Jain on Brand's Marketing Strategies?blur=25

Rajeev Jain, Sr. Vice President, Corporate Marketing, DS Group discusses the brand’s ongoing marketing strategies, its preferred channels for advertising and more

Arka Roy Chowdhury Apr 15, 2024 2:42 PM

Relaxo wants to broaden its geographical footprint: Sachin Chhabra

Sachin Chhabra, Relaxo?blur=25

Sachin Chhabra, Vice President & Head of Marketing, Relaxo Footwears talks about the future of the brand, its marketing approaches and messaging, and more

Arka Roy Chowdhury Apr 10, 2024 4:09 PM

‘Don’t think consumers would forgive us if we were unauthentic’

Alok Agarwal Orient Bell?blur=25

Alok Agarwal, CMO, Orient Bell, talks about the brand’s customer-centric approach, while also sharing the brand plan for the upcoming Lok Sabha elections, and more

Arka Roy Chowdhury Apr 2, 2024 2:01 PM