e4m Prime Time Awards 2023: Madison Media named ‘Media Agency of the Year’
The media agency bagged 16 metals, including 4 golds, 9 silver and 3 bronze metals, across categories
Date-wise News
Marico bags ‘Advertiser of The Year’ title at e4m Prime Time Awards 2023
The FMCG giant won 6 metals, including 3 golds, 1 silver and 2 bronze metals
e4m Prime Time Awards 2023: Madison Media and Marico take home big honours
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
Britannia bags 6 metals at e4m DigiOne Awards 2023
The brand won 4 golds, 1 silver and 1 bronze metals across categories
Nestle India wins 5 metals at e4m DigiOne Awards 2023
The brand won 3 golds and 2 silvers across categories
e4m DigiOne Awards 2023: 6 metals for Britannia, 10 for The Womb Communications
The other key winners include Nestle India Limited, Amazon miniTV, Jagran New Media and Schbang
Vice President Jagdeep Dhankar inaugurates Kulish School of Patrika Group
During the ceremony, the statue of Karpur Chandra Kulish, the founder of Patrika, was also unveiled by the Vice President
MullenLowe Lintas Group commissions study to deconstruct Indian cultures
The study, named State of States, will be carried out in collaboration with Quantum Solutions
PR and Corp Comm PR Dialogue announced its new initiative 'The Great Debate'
It will be an on-going event where the industry’s leading figures will do a thorough discussion on the most critical topics
Gaming in India to grow 30% by 2025: Mindshare-e4m Content Marketing report
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
e4m Content 40 under 40 Awards 2023 honours marketing mavens
The awards celebrate innovative and path-breaking marketers for their exceptional contributions to the content marketing industry
Mindshare-e4m Content Marketing Trends report decodes how AI is driving content
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
It is mother's love that shapes their children’s lives, says Linen clothing brand Kaveri
Kaveri unveiled #LovebeginswithMom campaign
93% YouTube viewers watch Indian language content: Mindshare-e4m Content Marketing report
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
97.9% GenZ follow influencers, Mindshare-e4m Content Marketing Trends report
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
Mindshare-e4m Content Marketing Trends report unveiled
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
Patanjali case: Tables turned on IMA over comments about SC
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
Soha Ali Khan endorses Tata Simply Better’s range of cold-pressed oils
Soha Ali Khan is part of a digital film for the product range
SBI Securities connects cricket & investments with the IPL campaign
The campaign, #PlayItRight, is a series of five films
Ibrahim Ali Khan Pataudi makes Instagram debut with PUMA
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
Rohit Sharma turns 37: The Hitman’s ad and endorsement sixers
On the Captain's birthday, we look back at some of his memorable ads from the year gone by
HT Media Group names Saurabh Sharma as Head of Marketing
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
‘TV is the largest reach medium in India’
Samir Sethi, Head of Brand Marketing, Policybazaar, talks about his brand journey, ways to connect with audiences, advertising during elections and more
Bajaj unveils summer campaign
The films have been conceptualised by McCann Worldgroup
NDTV Marathi to be launched tomorrow
The launch will be attended by Maharashtra CM Eknath Shinde and Deputy CM Devendra Fadnavis
Star Sports launches ‘Star Deals’ to boost second screen engagement for IPL on TV
It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
Wondrlab crafts Navratna Oil campaign with Kapil Sharma
The full-funnel marketing campaign features Kiku Sharda, Sumona Chakravarti and Gaurav Gera
Infinity Advertising names Satyendra Mallik as CEO
Satyendra Mallik has earlier worked with Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group and Salora
Mathrubhumi appoints Anup Mathew as Senior Vice President, Media Solutions
Jaya Krishnan N takes over as General Manager - Club FM
Parag Milk Foods seeks proposals for media planning, buying account
As per news reports, this account is worth close to Rs 140 crore
Aditya Agarwal steps down as Cleartrip CFO
Akshat Mishra takes over as Head of Business-Finance
Ankita Bharadwaj named Director - Brand & Marketing at The Good Glamm Group
Ketan Bhatia takes over as Group Brand Director
BSH Home Appliances India names Pinaki Gupta as Head - Brand Marketing
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
Google handing out pink slips for 'simplifying structures'
As per reports, Google is building 'growth hubs' in Bangalore among other cities
Tata Sons acquires Temasek’s 10% stake in Tata Play for Rs 835 cr: Report
With Temasek's exit, Tata Sons now holds a 70% stake in the DTH firm along with Walt Disney which has 30%
Leo Burnett India onboards Anirban Roy as Chief Strategy Officer
Anirban Roy most recently worked at Wieden & Kennedy where he served as Head of Strategy, India
Tata Motors is an Indian brand that customers take a lot of pride in: Vinay Pant
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
The touch and feel of a magazine is a huge differentiator: Riyad Mathew
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making magazines relevant’
Paramount Global replaces CEO Bob Bakish with three executives
The troika comprises George Cheeks, Chris McCarthy and Brian Robbins
Cable operators seek flat 35% distribution fee on MRP of TV channels
In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95% penetration of channels, should be removed
Is device interoperability the key to unlocking true omnichannel marketing?
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty