Beryl Menezes
Beryl.Menezes@e4m.co.in
@BerylMenezes
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Beryl Menezes
How Mumbai Mirror's new initiative captures the city’s transition from Bombay to Mumbai
The video series 'Mumbai Mirrored' showcases the city’s rich past through the narratives of five of its oldest, most passionate Bombaywallahs
Hitting the right note: How brands are using music to build a consumer connect
We analyse how brands like Uber, Ola, OPPO, American Tourister & TikTok are roping in musicians and artists, and how Digital platforms are playing a major role
Summer of 2019: A scorcher for brands
IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one
ISA CEO Conference: Strategic consumer mapping key to retail growth: Prasun Basu, Nielsen
Basu, President South Asia, Nielsen Holdings said for India’s growing retail industry, marketers need to adopt holistic, robust and agile solutions to tap into growing consumer demand
Pitch CMO Summit: We are trying our best to map consumer touch points, says Sanjeev Nikore
Nikore, Global Marketing Head, Tech Mahindra talks about how marketers today need to exploit the power of technology to provide better personalisation and more customised consumer experiences
India is one of the most important international markets for WWE: John Brody
With a focus on deeper fan engagement, increasing consumption, WWE held its largest & first-ever tryouts in India to select deserving athletes to join the global WWE network
TV First: Contextuality, measurability, credibility key for live event sponsorships
More than chasing visibility, brands today peg contextuality, brand relevance & business objectives critical to live event associations said a panel of experts at the e4m TV First conference in Mumbai
Songdew Play to help brands establish a ‘sound’ identity
Sandip Tarkas, Director Songdew, talks about the platform’s latest B2B service that offers curated playlists to help brands enhance customer engagement & in-store experience
Our digital marketing spends is 15-20%: S Ravi Kant, Titan (watch the video)
The CEO- Watches & Accessories & EVP Corporate Communications, Titan Company, talks about how digital is helping the brand stay relevant and connected to new age consumers