Agencies give auditors their media data when an advertiser wants to see how competitive the prices are, or if they want to compare the rates with that of other agencies
The YouGov survey also found that YouTube is the biggest platform for foreign content consumption followed by OTT platforms, while TV is still the biggest consumption platform for local content
CinéBoy will be seen introducing all the dos and donts of the cinema, including the announcements around national anthem, exits available, online booking and phone etiquettes
With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event
Atit Mehta, Marketing Head, BYJU’S, tells us why Zee Marathi’s ‘Mazhya Navryachi Bayko’ was the perfect choice to build the brand’s presence in Maharashtra
Brands are always on the lookout for bankable talent and with his super spells in the World Cup Jasprit Bumrah ticks all the boxes, say industry experts
We analyse how brands like Uber, Ola, OPPO, American Tourister & TikTok are roping in musicians and artists, and how Digital platforms are playing a major role