Manasa Mantha
guestcolumn@exchange4media.com
@Manasa Mantha
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Microsoft may launch tablets in India to beef up market share
Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share
CarPlay - Apple's must-have feature on car buyers' checklist in 2014
In the three-way war of technologies between Apple, Google & Microsoft, Apple swings votes in its favour for round one with its latest offering - CarPlay
Bollywood banks on technology, social media to woo consumers
Digital marketing, gamification and in-film product placements emerge as top trends in film marketing in 2014
We have to ensure that the consumer trusts advertising: Shantanu Khosla
If your advertising is not to be trusted and begins to become something that turns the consumer off, you will never build brands in the future, says the MD of P&G
Inside Kejriwal's brand of leadership
Kejriwal seems to be following the route of 'any publicity is good publicity' - be it his swearing-in at the Ramlila Grounds or his recent 'Dharna', he sure knows how to play to the gallery
The best radio programmes are those that you can see & feel: Ameen Sayani
The best radio programmes are those where you not just hear, but also see the commentator. I take it a step forward and say that don't just see them, but stretch your hand out & shake hands with them, says Sayani
Decoding the Indian film mktg formula - more of the same
If one compares the dynamics of films in India with the rest of the world, Indian film marketers come off as formulaic approach-oriented, who shy away from experimenting like their Western counterparts
Brands ride the 'Dhoom 3' success story
From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself
The rise and rise of Brand Modi
Aggressive foray into social media, extensive contact activities through public rallies, merchandise, and even tea stalls have helped Narendra Modi increase his support base across the country
Experiential marketing takes flight with WestJet & Air Berlin
Airlines in India can learn several valuable lessons in making flights memorable & gaining a loyal clientele from the simple yet powerful marketing strategies of WestJet Airlines & Air Berlin
Print takes 'social good' route to engage readers
Newspapers today are taking their social service role to a whole new level. However, the question is if such a move can make any headway in bringing in a more transparent & supportive environment
Cosmetics brands take to digital to maintain competitive edge
Brands such as Revlon, Maybelline, Lakmé & L'Oreal have taken to digital media in a big way to increase connect with 'women of today' and also create experiences
Competitive edge no longer resides in four walls of organisations: Niraj Dawar
Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' functioning for better results
Impactful persons have the ability to change lives: Kapil Sibal
Focusing on the importance on being effective leaders & responsible citizens, the Union Minister of Law carved a new definition of the real India @IMPACT Person of the Year 2013