Leading from Facebook updates to Tweets to YouTube videos and appeals, social media has become a yet another significant tool for political campaigns and also for supporters
The paper centres around using non-linear analytical techniques to capture the inter-dependencies amongst various marketing investment channels
The MSM Group CEO shares that his first big priority is to bring Sony Entertainment TV back in the top three GECs in the country
Dish TV has reported standalone operating revenues of Rs 6,128 mn in Q3 FY14, recording a growth of 9.9%; while subscription revenues grew 11.9% to Rs 5,529 mn
Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent
Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar
If one compares the dynamics of films in India with the rest of the world, Indian film marketers come off as formulaic approach-oriented, who shy away from experimenting like their Western counterparts
Conceptualised by designer Aurobind Patel, the idea behind the redesign is to rejuvenate the paper in a contemporary style and cater to the new needs of the new reader
The auto vertical will have 360-degree presence across print, web and television. Adil Jal Darukhanawala is the Editor-in-Chief of Zeegnition
Colors is gearing up to launch a new show, 'Mission Sapne', that will allow celebrities such as Salman Khan & Harbhajan Singh to leverage their fame for the benefit of the common man
The network has hired IMG to produce the second edition of Hockey India League and plans to introduce new level of graphic motions & consumer engagement both on & off the screen
Mittal will take charge from Feb 1. He will be responsible for the national channel of News Express as well as Maharashtra, MP & Chhattisgarh, where the group will be launching soon
Verma had joined Maxus in 2009 as Head of the Bangalore office. She has been with the GroupM system for over 10 years, earlier with Mindshare
Thomas joins in from Neo@Ogilvy, where he was Regional Director of Search. In his new role, he will be reporting to Ruth Stubbs, CEO, iProspect Asia Pacific
As per media reports, the Indian edition of the online newspaper is expected to launch by May 2014. Talks are being held to zero in on a local partner for this foray
As per the TVT data sourced from TAM subscribers in the HSM market for Week 3 of 2014, Colors and Life OK saw growth in viewership even as other major GECs failed to register any growth
We started with the ‘3C’ approach, where the first ‘C’ represented creation of new product and additional capacities… The second ‘C’ represents connect with the masses. We went into an aggressive expansion mode not only in the urban areas, but also in the rural areas… The third ‘C’ is communication. We translated our global slogan, ‘The power of dreams’, into ‘Sach kar denge sapne’. The tone and manner of communication in the print ads was regionalised not only in terms of language, but also in terms of the look-and-feel.