Singh's appointment is another step that Star Sports is taking to strengthen its position in the sports arena in India
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013
The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventory cost following the ad cap, frugal techniques will be in play, say experts
As the countdown to the Lok Sabha polls 2014 begins, Narendra Modi, Rahul Gandhi & Arvind Kejriwal topped social media conversations in Nov 2013, as per Blogworks' India's Most Mentioned Political Leaders index
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Newspapers today are taking their social service role to a whole new level. However, the question is if such a move can make any headway in bringing in a more transparent & supportive environment
At a time when traditional knowledge systems are breaking, spiritual journalism carries the responsibility of re-establishing that system with modern analysis & in a modern context, says Annurag Batra of exchange4media
Singh's appointment is another step that Star Sports is taking to strengthen its position in the sports arena in India
Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India
Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013
It is essential that the OOH industry gets more organised and less fragmented. Measurability needs to be looked into and the industry should incorporate standardisation of business practices, set independent measurement metrics, have transparency in dealings and implement the outdoor policy norms uniformly. It needs to adopt technological innovation as one of the big differentiator as compared to other mediums as that would sustain the outdoor medium for a long time.