Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years
Print players are happy to have been exempted from service tax on sale of space for ads in print media. No imposition of import duty on newsprint is also seen as a positive step for the print industry
As per the latest TAM data for week 27, the show has garnered an average of 7.79 TVRs in the CS ABC 4+ audiences over 4 days in 6 hours, the highest rating for a weekly show in Telugu TV industry
The film is about an eerily emptied-out 'Amity' mall which has the management on a quest to dispel rumours about the mall being haunted
Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years
Life+ is headed by Jeff Malmad, MD of Mobile at Mindshare North America. The unit has already formed a strategic partnership with MapMyFitness
Rakesh Jariwala & Ashish Pherwani, Partners, EY share their opinion on start-up funds, introducing service tax on sale of ad space, measures to reduce litigation on various direct and indirect taxes & funds for community radio stations proposed in the Budget
• Sale of ad space in print media exempted from service tax • Rs 100 cr allocated for community radio • New 24x7 TV channel for North East • Kisan Television to be launched for farmers
The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious
Increasing duty on cigarettes, dealing with retrospective taxation, and promise of prompt decision-making offer a lot of hope for the nation. However, these very issues didn’t get enough focus from the media, says Rohit Bansal
With 8 to 9 players in the Hollywood movie genre and movies changing hands due to the business structure with studios in Hollywood it was important to not be a blind spot for consumers, says Saurabh Yagnik, EVP & Business Head, Sony PIX
From building electronic platforms, integrating government departments, digital classrooms, introduction of e-visas, to increasing broadband penetration, the Modi-fied budget proposals are full of steps aimed at giving India the much-needed digital push
Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom18 Media pens down an enthusiastic opinion on the Budget exclusively for exchange4media