`Date-wise News`

2nd edition of OOH Advertising Awards announced

 The New Year has commenced with a great opportunity for OOH agencies and advertisers to showcase their work at the OOH Advertising Awards 2012.

exchange4media Staff Jan 2, 2012 4:02 PM

9XM charts an aggressive digital strategy

 9XM’s unique concepts in the digital space will enable viewers to access music content anytime and anywhere.

Suraj Ramnath Jan 2, 2012 2:23 PM

Initiative’s 2012 agenda: Rebuilding a global brand

 Performance led communication, entrepreneur-mindset team & effective network: Initiative Worldwide CEO, Richard Beaven’s 3-legged approach for 2012

Noor Fathima Warsia Jan 2, 2012 11:47 AM

Meridian Communication wins Voltas AC biz

 Meridian Communication has won the account on the back of a multi-agency pitch. The account size is estimated to be upwards of Rs 15 crore.

Deepika Bhardwaj Jan 2, 2012 9:19 AM

Kaya Skin Clinic undergoes a brand makeover

 Kaya Skin Clinic’s new brand identity reflects new consumer expectations in a maturing skin care market. Salt Brand Solutions is the agency behind the revamp.

exchange4media Staff Jan 2, 2012 8:01 AM

IMPACT Annv Spl: The magnificent 7 of the magazine industry

 Magazines provide some unique propositions unlike other media and help create imagery to stand out, writes Mitrajit Bhattacharya, Chitralekha Group.

Mitrajit Bhattacharya Jan 2, 2012 7:28 AM

IMPACT Annv Spl: Mantras for expanding to newer markets

 Dr Arvind Kalia, Rajasthan Patrika Group, offers his insights on what newspapers should be aware of to survive & sustain in today’s technology-driven world.

Dr Arvind Kalia Jan 2, 2012 7:27 AM

IMPACT Annv Spl: 7 frontiers of growth for print

 AS Raghunath, Consultant, Sakshi Telugu, analyses how print media has grown language-wise, where the growth is coming from and what is the response of males & females.

AS Raghunath Jan 2, 2012 7:27 AM

Retail sector outlook for 2012

 Mohit Khattar, MD, Godrej Nature's Basket expresses his views on expectations for the retail sector in 2012.

exchange4media Staff Jan 2, 2012 7:25 AM

NBT firms base, launches NBT-NCR edition today

 This special NBT-NCR edition will be circulated in Ghaziabad, Faridabad, Gurgaon, Greater Noida and Noida and will also have hyper local city pullouts.

exchange4media Staff Jan 2, 2012 7:19 AM