Owais
NA
owais.khan@exchange4media.com
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Authors
Editor
How Gen Z is reshaping holiday marketing — and what brands can do about it
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
How Unilever is pushing sports marketing beyond broadcast convention
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Disney+ launches festive campaign championing ‘A Lifetime of Great Stories’
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
Vanilla Films’ Kasturi invites audiences to embrace their inner light
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
Vignesh V joins Samsung Ads India as Director of Ad Sales
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Seedtag study reveals how neuro-contextual ads make scrolling worth your time
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Cricket To Commerce By OK
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.