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New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
The research shows that Neuro-Contextual ads generate 3.5 times higher neural engagement than non-contextual ads, and 30% more than standard IAB contextual ads. With traditional targeting methods becoming less effective, these findings provide a scientific framework for achieving meaningful engagement while prioritizing privacy.
The study found that Neuro-Contextual ad placements significantly outperformed other formats. They delivered 3.5 times higher neural engagement compared to non-contextual ads, a 30% lift over standard contextual ads, and a 26% increase in positive, action-driving emotional responses.
On mobile devices, these ads drove higher attention, and users maintained focus even after multiple exposures, showing no fatigue effect.