Rahul Vengalil
CEO & Co-Founder, tgthr
NA
NA
Authors
Rahul Vengalil is the CEO & Co-Founder, tgthr
Marry advertising and flirt with content
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Why advertising needs to spark a dialogue in today's media landscape
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on how the conversation landscape has shifted dramatically – from offline gatherings to online platforms
The missing piece: Brand story in the age of growth hacking
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, pens down his thoughts about the need to strengthen brand narratives in an age where consumers are constantly exposed to content
The Crumbling Cookie: A catalyst for growth in the cookieless era
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
A digital mediapalooza in the making?
Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness
To side hustle or not to side hustle?
Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work