Priyanka and Suresh Raina’s ‘maate’ rolls out its first OOH campaign
The campaign is spread across high footfall catchment areas of North India
Date-wise News
Famous Innovations elevates Mithila Saraf as CEO
Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being Business Head - Bangalore
GroupM's Finecast to host India's first addressable TV summit on December 7
With Kantar, the addressable TV company will also unveil 'The Changing Landscape of Indian Television' report at the summit in Mumbai
Kartik Aaryan fumes after being denied Doritos in new commercial
The actor expressed his displeasure in an Instagram video, which has gone viral with over a million likes
Chirag Joshi named Chief Growth Officer at Samco Asset Management Company
Prior to this, Joshi was CGO at Samco Securities
Deepika Padukone to unveil FIFA World Cup 2022: Report
According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18
Fandrum announces large pre-seed investment from Dr Annurag Batra
The digital fan community platform has been started by Samridhi Katyal and Vipul Chaube
IdeateLabs appoints Raman Minhas as CCO, Megha Ahuja as EVP (Client Solution)
They will work from the Mumbai office and report to director Vrutika Dawda
The Hindu Group unveils another hard-hitting campaign for World Wildlife Conservation Day
Titled ‘The Other Obituary’, the ad features an obituary section for the flora and fauna that fell prey to human inconsideration and cruelty
The largest non-fiction literary festival IBLF Delhi Edition concludes on a high note
The full day event witnessed a confluence of like-minded people interested in non-fiction literature
Communication is more about what you share, not what you sell: Kiran Ray Chaudhury
Chaudhury, Co-founder and Joint Managing Director, 80dB Communications, was bestowed the ‘Mentor of the Year in PR’ award at the e4m PR & Corp Comm Women Achievers Awards
3 ways marketers win with a connected creative-to-media supply chain
Dipali Mahesh, Managing Director, Extreme Reach India, writes on the modern approach to marrying all the brand creative with all the media placements in one platform
Infectious Advertising ropes in Siddhartha Singh as Managing Partner & COO
Singh returns to advertising after a 2-year stint as Director, Marketing and Sales at Independence Brewing Company
Priyadarshini Patwa named GQ India’s Managing Editor
She is currently the publication’s Entertainment Editor
BARC rating process has more clarity now: Rahul Shivshankar
The Editorial Director & Editor-in-Chief of Times Now during a roundtable spoke about the channel’s performance, channels pulling out of BARC and much more
Can digital compete with TV for sports revenues?
Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
e4m-DNPA virtual roundtable: Experts to shed light on publisher-platform relationship
The roundtables are the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January
A digital mediapalooza in the making?
Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness
In 2023, we’ll see more advertisers recognise the value of OTT: Gavin Buxton, Magnite
The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more
GREY group India elevates Rahul Pahwa to SVP and Business Head (North)
He will report to CEO Ketan Desai
The Good Glamm Group acquires 51% stake in Twinkle Khanna’s Tweak India
The acquisition will be a in a cash and stock deal