The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect
The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect
Sabhaney takes charge from Arijit Ray, who will now lead New Business Development at Dentsu India Group. She joins in from Ogilvy India, where she had a stint of over 23 years
The win comes close on the heels of Bang in the Middle’s appointment as the communication partner for online home store.
The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013
RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base
The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news
The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star TV's Sameer Nair and IBN7's Ashutosh
While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of
As per a study done by social business intelligence Simplify 360, 24% of actual voters are on social media, while 31% of Twitter users in India have actually read a tweet on politics
The CCO & Co-founder of Taproot India laments the fact that despite India's rich art culture, agencies have failed to blend it in modern communication and design
In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB MudraMax
The Head of Strategy, Asia at BBDO & Proximity is joining AdFest 2014 as Jury President of the Effective Lotus & Media Lotus categories. Media Lotus is being introduced in AdFest for the first time in 2014