Date-wise News
With more than 16 years in the business, Rishi in her earlier journey has had long stints with Ogilvy and JWT and brings with her cross category experience
exchange4media Staff Mar 24, 2014 4:44 PM
She is cooler, sexier and does everything in style; she is in the driver's seat today. The Chief Creative Officer & Co-Founder of Taproot India exalts Indian women in their modern avatar
Santosh Padhi Mar 24, 2014 9:18 AM
The 'Voice of 49 per cent' women's manifesto is the outcome of the 'Power of 49' campaign. This entire campaign is powered by Maxus
exchange4media Staff Mar 24, 2014 8:31 AM
Technology opens the doors and helps you walk through creativity, but if we have to predict some of the game changers, it would be creativity because technology grows older every day, says the Chief Creative Officer, Y&R Singapore
Devansh Sharma Mar 24, 2014 8:28 AM
It's important for media to not only be neutral, but also look neutral to be credible. With one of the most crucial polls coming up, media needs to ensure that the Indian democracy remains healthy, says exchange4media's Annurag Batra
Annurag Batra Mar 24, 2014 7:17 AM
Experts mull over the reasons that make film award shows popular for everyone - the audiences, the channels and the advertisers
exchange4media Staff Mar 24, 2014 7:15 AM
After a tenure of 23 years, KV Sridhar, Chief Creative Officer, Leo Burnett India and Sub-Continent is slated to exit the agency, according to highly placed sources
Priyanka Mehra Mar 24, 2014 7:13 AM
She is cooler, sexier and does everything in style; she is in the driver's seat today. The Chief Creative Officer & Co-Founder of Taproot India exalts Indian women in their modern avatar
Santosh Padhi Mar 24, 2014 7:11 AM
The initiative is aimed at identifying and celebrating future leaders of the Indian communication industry from creative and media agencies
exchange4media Staff Mar 24, 2014 7:09 AM
ZEE Network may be planning to launch two new channels '&' TV and Zindagi. Sources indicate that the launch will be along the lines of Life OK from STAR and Rishtey from Colors
Abhinav Trivedi Mar 24, 2014 7:07 AM
Despite setbacks, Nissan aims to resuscitate its Indian ops & sales by revving its mktg strategies & launch of Datsun Go. The Nissan India President gives a glimpse of the road ahead for Nissan
Abhinna Shreshtha Mar 24, 2014 7:05 AM
The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space
Simran Sabherwal Mar 24, 2014 7:02 AM
You cannot think about digital and offline in isolation any more. This is the biggest shift that has happened in our thinking and I think this has happened in the industry, in general. It is so much a part of our lives today, that our approach also has to be integrated taking into consideration how consumers’ decision making and the way they consume information has changed.
exchange4media Staff Mar 24, 2014 12:00 AM
More than anything else, consolidation is at the core for survival and success. With consolidation, the bigger entities will stay relevant and be better equipped to deal with the media buying community. Efficiencies through consolidation should lead to more investment in product improvements, including measurement.
exchange4media Staff Mar 24, 2014 12:00 AM
Our digital strategy is focusing on multiple fronts, not just marketing. Our aim is use technology to remove barriers. We are investing a lot in content and conversation. Another thing that is emerging in digital is that I can convert my engagement to business. So, we are working on how the customer can get an end-to-end interactive experience online, whether it is purchase, discovery, education or engagement. The dream is to make HDFC Life a truly online insurance company.
exchange4media Staff Mar 24, 2014 12:00 AM
