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"Shweta is a part of the Marketing team at exchange4media. Having covered beats like Lifestyle, sports, crime and civic, Shweta aspires to be a better individual and make a dent in the industry"
Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent
Shweta Raaj Singh Jul 25, 2019 8:36 AM
In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience
Shweta Raaj Singh Jul 22, 2019 8:45 AM
Industry experts believe that the blanket ban by the Entertainment Journalists' Guild will have little effect on the star's brand value
Shweta Raaj Singh Jul 16, 2019 8:46 AM
Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing
Shweta Raaj Singh Jul 15, 2019 8:24 AM
The celebrity chef on how being Free-To-Air will help the channel change the dynamics of food-lifestyle programming in cable and satellite homes
Shweta Raaj Singh Jul 11, 2019 8:24 AM
The phenomenal success of Vivo Pro-Kabaddi League’s previous seasons has created a buzz for new brands to come on board
Shweta Raaj Singh Jul 2, 2019 8:23 AM
Mishra, Senior Partner, Sales Executive, Microsoft Search Advertising, on how the current phenomenon of technological evolution will help unravel solutions and empower mankind
Shweta Raaj Singh Jun 29, 2019 8:27 AM
Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup
Shweta Raaj Singh Jun 27, 2019 8:37 AM
Big Bazaar, Yes Bank, Kinder Joy, Bajaj Electricals, Marico, Frooti, Club Mahindra and Chocos are some of the brands associated with KidZania
Shweta Raaj Singh Jun 26, 2019 8:43 AM
Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime
Shweta Raaj Singh Jun 26, 2019 8:36 AM
In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup
Shweta Raaj Singh Jun 25, 2019 8:12 AM
We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds
Shweta Raaj Singh Jun 24, 2019 8:37 AM
Natekar tells us how the world of experiential marketing functions at Kidzania and how brands can benefit from it
Shweta Raaj Singh Jun 20, 2019 8:33 AM
Vira says the brand is going strong and has seen a great double digit growth year on year
Shweta Raaj Singh Jun 17, 2019 8:19 AM
Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day
Shweta Raaj Singh Jun 15, 2019 8:48 AM
Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers
Shweta Raaj Singh Jun 14, 2019 9:04 AM
Mujahid Rupani, Co-Founder and CEO of Cobx Gaming, talks about the functioning of the business model, ad spends and the challenges
Shweta Raaj Singh Jun 11, 2019 8:37 AM
Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more
Shweta Raaj Singh Jun 10, 2019 8:04 AM
In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report
Shweta Raaj Singh Jun 5, 2019 9:23 AM
ChillOut: Wadhwani, Founder of Sai Estates Consultants Chembur, also loves to spend time reading books
Shweta Raaj Singh Jun 1, 2019 9:14 AM
From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience
Shweta Raaj Singh May 30, 2019 8:55 AM
Gupta, Director, Kent Ro Systems Ltd talks about venturing into automotive security systems, the marketing strategy and more
Shweta Raaj Singh May 27, 2019 7:26 PM
Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation
Shweta Raaj Singh May 23, 2019 9:16 AM
Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns
Shweta Raaj Singh May 21, 2019 9:33 AM
Mathew Job, CEO, Crompton Greaves Consumer Electrical Limited and Vice President of Marketing, Rohit Malkani speak about the new product, taking on the competition, celebrity influencers and more
Shweta Raaj Singh May 10, 2019 8:48 AM
Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days
Shweta Raaj Singh May 9, 2019 9:01 AM
Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men
Shweta Raaj Singh May 7, 2019 9:03 AM
Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses
Shweta Raaj Singh May 6, 2019 8:38 AM
From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter
Shweta Raaj Singh May 2, 2019 9:01 AM
On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat
Shweta Raaj Singh Apr 23, 2019 8:51 AM
Industry experts say the ban on the video-sharing app will hit its growth but with necessary changes the impact will be short term
Shweta Raaj Singh Apr 18, 2019 9:03 AM
Retail expansion continues to be one of the key imperatives for Kurl-on explained Sudhakar Pai, Chairman & Managing Director, Kurl-on at the press conference
Shweta Raaj Singh Apr 17, 2019 8:33 AM
Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration
Shweta Raaj Singh Apr 11, 2019 9:22 AM
Pizza for Rs 99 will have a high-voltage TV and digital campaign, says Gaur, Pizza Hut Chief Brand & Customer Officer, India Subcontinent
Shweta Raaj Singh Apr 8, 2019 9:00 AM
ChillOut: Raghavan, MD, Landor Associates is a voracious reader & a sleep evangelist who spends a lot of time convincing family and friends to invest more time in sleep
Shweta Raaj Singh Apr 6, 2019 9:31 AM
Chaudhuri says the brand caters to the premium segment and engages with audiences through two broad pillars - gastronomy and football
Shweta Raaj Singh Apr 5, 2019 8:44 AM
Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently
Shweta Raaj Singh Apr 5, 2019 8:37 AM
In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu
Shweta Raaj Singh Apr 2, 2019 8:52 AM
Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns
Shweta Raaj Singh Mar 29, 2019 9:22 AM
Raman, Chief Marketing Officer, IDBI Federal Life Insurance, also spoke about the brand using social media to become a household name and roping in Sachin Tendulkar as the face of the brand
Shweta Raaj Singh Mar 18, 2019 9:31 AM
Amogh Dusad, Head Content, Partnerships and New Initiatives, Digital, Sony Pictures Networks India, and Sameer Saxena, Chief Content Officer and Head, TVF Originals say OTT is exploding at the moment
Shweta Raaj Singh Mar 15, 2019 8:50 AM
Ganguly, Managing Director, Puma India, says the brand has been making big investments in India both in retail and e-commerce platforms
Shweta Raaj Singh Mar 14, 2019 8:37 AM
