Date-wise News

Xiaomi’s Mi LED TV and Amazon Fire TV Stick users get access to EPIC On’s premium content

e4m Desk May 21, 2019 7:18 PM

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May

e4m Desk May 21, 2019 6:45 PM

The mandate encompasses a communication spectrum spanning reputation building, brand amplification and building a 360-degree communication programme covering all organizational functions

e4m Desk May 21, 2019 6:42 PM

This LIVE segment has been created in association with Pixotope, a virtual production system developed in Norway by The Future Group

e4m Desk May 21, 2019 6:17 PM

The current brand philosophy of Indian Terrain - “Makes You Feel Good” synergizes with Mahendra Singh Dhoni considering the multiple occasions he has inspired fans on and off the field

e4m Desk May 21, 2019 6:13 PM

Prior to his stint at Google, Sharma was COO, Madison Media Plus from 2004 to 2010 and also served stints at GroupM as Business Director and IPG as Media Director

e4m Desk May 21, 2019 5:58 PM

Ramanathan will now lead the company as Chairman and Managing Director

e4m Desk May 21, 2019 5:26 PM

Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India

e4m Desk May 21, 2019 5:19 PM

The campaign film weaves a narrative of the innovative Fiama Scents with Sara and a day in her life

e4m Desk May 21, 2019 4:49 PM

The TVC, 'Ganga: the River of People' will be carried on television, digital, print and cinema

e4m Desk May 21, 2019 4:21 PM

Sameer Singh quits from his position of CEO at GroupM to join TikTok. Prasanth Kumar presently serving as the COO, South Asia will be taking over as the new CEO

e4m Desk May 21, 2019 3:42 PM

The TAM AdEx India report says in the Properties category, ad volumes on Radio and TV decreased by 15% and 8% respectively from January to March 2019

e4m Desk May 21, 2019 2:58 PM

The multimedia campaign, conceptualised by 82.5 Communications, will feature TV commercials, press and outdoor pieces

e4m Desk May 21, 2019 2:08 PM

The Counting Day coverage to start from 6am on Thursday

e4m Desk May 21, 2019 1:18 PM

The Ogilvy India campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills of children

e4m Desk May 21, 2019 12:49 PM

The device comes up with features like portable bluetooth speaker and battery back-up

e4m Desk May 21, 2019 12:26 PM

Brendon Mccullum, Brian Lara and Rajdeep Sardesai roped in for special programme line-up

e4m Desk May 21, 2019 12:02 PM

The mandate includes digital marketing, including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns

e4m Desk May 21, 2019 11:51 AM

#RepublicExitPoll recorded a whopping 221 million impressions, with 23.7 K tweets in a few hours, a Republic TV release said

e4m Desk May 21, 2019 11:19 AM

Mangesh Panditrao, CEO, Shoptimize India Pvt. Ltd, talks about the AI-powered brand e-commerce platform’s plans to grow 300% in 2019

Neethu Mohan May 21, 2019 9:47 AM

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani May 21, 2019 9:32 AM

Arjun Ranga, MD, Cycle Pure Agarbathies will deliver the valedictory address at the Pitch CMO Summit Bangalore 2019, to be held at The Taj MG Road on Thursday, May 30, 2019

e4m Desk May 21, 2019 9:14 AM

Girish Agarwal, Promoter, Director, DB Group, asserts that print is thriving and in a big way

Moumita Bhattacharjee May 21, 2019 8:46 AM

Increase in number of users and time spent have led to ad revenues growing over 100% YoY, says Bedi, President, Dailyhunt

Tasmayee Laha Roy May 21, 2019 8:36 AM

NDTV Limited, the group’s broadcast company, has announced a profit of Rs 13.3 crore, its best in 14 years

e4m Desk May 21, 2019 8:03 AM

Hockeycurve has signed up ZEE5 and is in talks with other OTT and news platforms 

e4m Desk May 21, 2019 12:54 AM